Ko te mea hou o te pūtea whakangao ko te umanga tuku kai tere ipurangi. He kamupene Turkish a Getir e ono tau te pakeke e ngana ana ki te eke ki runga ake i ōna hoa whakataetae hou i roto i te whanaketanga o te ao.
Rānana - He kamupene hou e haereere ana i waenga i a Uber Eats, Just Eat me ngā pahikara me ngā kuta a Deliveroo i waenganui o Rānana, e oati ana ki te whakamātau i ō hiahia mō ngā parāoa tiakarete, i te paina aihikirīmi rānei i te wā tata tonu: E ai ki te kamupene Turkish a Getir ka tukuna atu ō kai i roto i te 10 meneti.
Ko te tere tuku a Getir i ahu mai i tētahi whatunga o ngā whare putunga tata, e rite ana ki te tere whakamiharo o te whanaketanga o te kamupene i ēnei rā tata nei. E rima tau me te hawhe i muri i te tīmatanga o te tauira i Turkey, i whakatuwheratia ohoreretia i roto i ngā whenua e ono o Ūropi i tēnei tau, i whiwhi i tētahi kaiwhakataetae, ā, e matapaetia ana ka tīmata ngā mahi i roto i te iti rawa i te toru ngā tāone o Amerika, tae atu ki a New York, i te mutunga o te tau 2021. I roto noa i ngā marama e ono, tata ki te $1 piriona te moni i kohia e Getir hei whakakaha i tēnei pakarutanga.
"Kua tere ake tā mātou mahere ki te haere ki ētahi atu whenua, nā te mea ki te kore mātou e mahi, ka mahi ētahi atu," te kī a te kaiwhakaū o Getir, a Nazem Salur (ko te tikanga o tēnei kupu he "kawe mai" i te reo Turkish). "He whakataetae tēnei ki te wā."
I titiro whakamuri a Mr. Saruer, ā, he tika tāna. I Rānana anake, i roto i te tau kua hipa, e rima ngā kamupene tuku kai tere hou kua puta ki ngā tiriti. Ko Glovo he kamupene Pāniora e ono tau te pakeke e whakarato ana i te kai me te kai i ngā wharekai. Neke atu i te $5 piriona te moni i kohia e rātou i te marama o Āperira. I te marama kua pahure ake nei, i kohia e Gopuff o Philadelphia he moni mai i ngā kaipupuri moni tae atu ki te SoftBank Vision Fund $1.5 piriona.
I te wā o te mate urutā, i kati ngā kāinga mō ngā marama, ā, miriona tāngata i tīmata ki te whakamahi i te tuku kai tuihono. Kua piki ake te maha o ngā ohaurunga tuku mō ngā mea maha, tae atu ki te waina, te kawhe, ngā putiputi me te rimurapa. Kua hopukina e ngā kaipupuri moni tēnei wā, ā, kua tautoko i ngā kamupene ka taea te kawe mai i ngā mea katoa e hiahia ana koe, ehara i te mea tere noa, engari i roto i ngā meneti, ahakoa he nāpi pēpi, he pīta tio, he pounamu champagne hukapapa rānei.
Ko te tuku tere i ngā kai te taahiraa e whai ake nei i roto i te ngaru papai e tautokona ana e te pūtea whakangao. Kua taunga tēnei whakatipuranga ki te tono ratonga tekesi i roto i ngā meneti, te hararei i roto i ngā whare iti te utu mā Airbnb, me te whakarato i ngā whakangahau i runga i te tono.
"Ehara tēnei i te mea mā te hunga whai rawa anake, mā te hunga whai rawa, ka taea e te hunga whai rawa te moumou moni," te kī a Mr. Saruer. "He utu iti tēnei," tāna tāpiri. "He huarahi tino iti te utu hei manaaki i a koe anō."
Kāore i te tino kitea te hua o te umanga tuku kai. Engari e ai ki ngā raraunga a PitchBook, kāore tēnei i aukati i ngā kaipupuri moni whakangao ki te haumi i te $14 piriona ki te tuku kai tuihono mai i te tīmatanga o te tau 2020. I tēnei tau anake, e toru ngā wāhanga pūtea i oti i a Getir.
He hua pai a Getir? "Kāo, kāo," te kī a Mr. Saruer. I mea ia i muri i te kotahi, i te rua rānei tau, ka taea e te hapori te whai hua, engari ehara i te mea kua whai hua te kamupene katoa.
I kī a Alex Frederick, he kaitātari i PitchBook e ako ana i te umanga hangarau kai, te āhua nei kei te pāngia te umanga e te wā o te whānui haere. (Reid Hoffman) i hangaia hei whakaahua i te turanga kiritaki o te ao o tētahi kamupene e whakataetae ana ki te whakarato ratonga i mua i tētahi atu kaiwhakataetae. I tāpiri atu a Mr. Frederick i tēnei wā, he nui te whakataetae i waenga i ngā kamupene, engari kāore he rerekētanga nui.
Ko tētahi o ngā kaipupuri moni nui tuatahi a Getir ko Michael Moritz, he pirionaire kaipakihi umanga me te hoa mahi Sequoia Capital, e mōhiotia ana mō āna petipeti tuatahi ki a Google, PayPal, me Zappos. "I whakaoho ake a Getir i taku hiahia nā te mea kāore au i rongo i tētahi kaihoko e amuamu ana mō te tere rawa o te taenga mai o ngā ota," tana kī.
"He māmā noa iho te ahua o te tuku i roto i te tekau meneti, engari ka kitea e te hunga hou ko te kohi moni te wāhanga māmā rawa atu o te pakihi," tana kī. I kī ia e ono tau te roa o Getir - "te mutunga kore o tō tātou ao" - ki te whakaoti i ana raruraru whakahaere.
Ahakoa tēnei, kī tonu ngā tiriti o te tāone nui o te ao i ngā ratonga tuku kai hou. I te kaha haere o te whakataetae, kua tukuna e ngā kamupene tere tere i Rānana - pērā i a Gorillas, Weezy, Dija me Zapp - he tino nui ngā hekenga utu. I tētahi wā, i tukuna e Getir he kai e 15 pauna te utu (tata ki te US$20.50) mō te 10 pene (tata ki te 15 hēneti).
Kāore i roto i tēnei ngā ratonga tango kai kua uru ki ngā toa kai (pērā i a Deliveroo). I taua wā, ahakoa te puhoi o te tere, kei reira ngā hūpermakete me ngā toa kokonga e whakarato ana i ngā ratonga tuku kai, tae atu ki ngā ratonga hūpermakete a Amazon.
Kia mutu te whakatairanga, ka whakatūria rānei e ngā kaiwhakamahi he tikanga pakari, he pono rānei ki te waitohu? Ko te pēhanga hua mutunga rawa ko te tikanga kāore ēnei kamupene katoa e ora.
I mea a Mr. Salur kāore ia e wehi i te whakataetae i roto i te tuku tere o ngā kai. Ko tana tumanako kia maha ngā kamupene o ia whenua, pērā i ngā mekameka hūpermakete e whakataetae ana. Kei te tatari a Gopuff i te United States, e mahi ana i roto i ngā whenua 43, ā, e ai ki ngā pūrongo kei te rapu uara $15 piriona.
I hokona e Saruer, 59 tau te pakeke, tētahi wheketere kua kati mō ngā tau maha, ā, i tīmata tana pakihi i muri mai i tana mahi. Mai i taua wā, ko tana arotahi ko te tere me te kawe waka ki ngā tāone. I whakatūria e ia a Getir i Istanbul i te tau 2015 me ētahi atu kaipupuri moni e rua, ā, i muri i ngā tau e toru i hangaia e ia tētahi taupānga waea waka ka taea te whakarato waka ki te tangata i roto i ngā meneti e toru. I te marama o Poutū-te-rangi o tēnei tau, i te wā i kohia ai e Getir te 300 miriona tāra US, ko te uara o te kamupene he 2.6 piriona tāra US, ā, ko te tuarua o ngā unicorn o Turkey, ā, ko te uara o te kamupene he neke atu i te 1 piriona tāra US. I tēnei rā, ko te uara o te kamupene he $7.5 piriona.
I ngā rā tōmua, e rua ngā tikanga i whakamātauhia e Getir hei whakatutuki i tana whāinga 10-meneti. Tikanga 1: Ka rongoatia e ia te 300 ki te 400 hua o te kamupene i roto i tētahi taraka e neke haere ana. Engari ko te maha o ngā hua e hiahiatia ana e te kiritaki e nui atu ana i te kaha o te taraka (e ai ki te whakaaro o te kamupene ko te maha tino pai ko te 1,500). I whakarērea te tukunga o te waka.
I whiriwhiria e te kamupene te Tikanga 2: Te tuku mā roto i ngā pahikara hiko, i ngā moped rānei mai i tētahi raupapa o ngā toa pōuri (he ranunga o ngā whare putunga me ngā hūpāmakete iti kāore he kiritaki), he ara whaiti kua kapi i ngā whata o ngā kai. I Rānana, neke atu i te 30 ngā toa pōuri a Getir, ā, kua tīmata kē te tuku ki Manchester me Birmingham. E 10 pea ngā toa e tuwhera ana i te UK i ia marama, ā, e matapaetia ana ka 100 ngā toa e tuwhera ana i te mutunga o tēnei tau. I kī a Mr. Salur, ko te nui ake o ngā kiritaki he nui ake, ehara i te toa nui ake.
Ko te wero ko te kimi i ēnei whenua - me tata ki ngā kāinga o te tangata - kātahi ka mahi tahi me ngā mana whakahaere ā-rohe rerekē. Hei tauira, kua wehea a Rānana ki te 33 o aua komiti, ko ia komiti ka whakaputa whakaaetanga me ngā whakataunga whakamahere.
I Battersea, i te tonga-mā-uru o Rānana, kua whakatau a Vito Parrinello, te kaiwhakahaere o ētahi toa hokohoko ture kore, kia kaua e tukua ngā kaituku kai kia whakararuraru i ō rātou hoa noho hou. Kei raro i te āwhata rerewē te toa pōuri, e huna ana i muri i te whare hou kua hangaia. I ngā taha e rua o te kuta hiko e tatari ana, kei reira ngā tohu e kī ana "Kāore e whakaaetia te momi hikareti, te hamama, te puoro nui".
I roto, ka rongo koe i ngā pere e tangi ana i ngā wā katoa hei whakamōhio atu ki ngā kaimahi kei te tae mai ngā ota. Ka whiriwhiria e te kaikohi he kete, ka kohia ngā taonga, ka tākai ki roto i ngā putea hei whakamahi mā te kaieke. Kī tonu tetahi pakitara i ngā pouaka whakamātao, ko tētahi he champagne anake kei roto. I ngā wā katoa, e rua, e toru rānei ngā kaikohi e tukuna ana ki te ara, engari i Battersea, he marino, he ata noho te āhuarangi, he rerekē rawa tēnei i te tika o ā rātou nekehanga ki te hēkona. I te rā whakamutunga, ko te wā toharite ki te tākai i tētahi ota he 103 hēkona.
I kī a Mr. Parrinello me whai hua te toa ki te whakapoto i te wā tuku - kaua e whakawhirinaki ki ngā taraiwa e tere haere ana ki ngā kaihoko. "Kāore au e hiahia kia rongo rātou i te pēhanga o te oma i te tiriti," tāna tāpiri.
He mea tika kia mōhiotia ko te nuinga o ngā kaimahi o Getir he kaimahi wā-katoa, me ngā utu hararei me ngā penihana, nā te mea ka karohia e te kamupene te tauira gig economy kua puta ai ngā kereme a ngā kamupene pēnei i a Uber me Deliveroo. Engari e tuku ana i ngā kirimana mō te hunga e hiahia ana ki te ngāwari, e rapu mahi poto noa rānei.
"Kei te whakaarohia mēnā ehara tēnei mahi i te kirimana, e kore e taea te mahi," te kī a Mr. Salur. "Kāore au e whakaae, ka mahi tonu." I tāpiri atu ia: "Ina kite koe i te mekameka hūpermakete, kua utua e ēnei kamupene katoa he kaimahi, ā, e kore rātou e pakaru."
Mā te utu i ngā kaimahi, kaua i ngā kaimahi kirimana ka puta te pono, engari he utu anō hoki. Ka hoko a Getir i ngā hua mai i ngā kaihokohoko rarahi, kātahi ka utu i te utu e 5% ki te 8% teitei ake i te utu o tētahi hūpermakete nui. Ko te mea nui, kāore te utu i te tino nui ake i te utu o tētahi toa iti o te rohe.
I kī a Mr. Salur e 95% o ngā toa pōuriuri i Turkey he mana motuhake, me te kī anō e whakapono ana ia ka taea e tēnei pūnaha te whakaputa i ngā kaiwhakahaere pai ake. Kia pakari ake te mākete hou, ka kawea mai pea e Getir tēnei tauira ki te mākete hou.
Engari he tau pukumahi tēnei. Tae noa ki te tau 2021, ka mahi anake a Getir ki Turkey. I tēnei tau, haunga ngā tāone i Ingarangi, i whānui hoki a Getir ki Amsterdam, ki Parī me Berlin. I te tīmatanga o Hūrae, i hokona tuatahitia e Getir: a Blok, tētahi atu kamupene tuku kai e mahi ana ki Spain me Itari. E rima marama noa iho i whakatūria ai.
Wā tuku: Whiringa-ā-rangi 15-2021