Tumu Whakarae o Starbucks: Ko te tono waea pūkoro me te taraiwa-ā-roto kei te akiaki i te tipu o ngā toa hou

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He nui te whakapono o Starbucks ki te tono mea mā te waea pūkoro, ā, kei te anga whakamua rātou mā te whakatuwhera i tā rātou toa tuatahi mō ngā waea pūkoro anake.

 

I te Tūrei, i pānuitia e te mekameka kawhe ka whakatuwherahia he "toa matihiko" ki Shanghai i te mutunga o Hepetema. Ka tū te wāhi ki roto i te Roastery and Tasting Room a te kamupene, ā, ka taea anake te uru atu mā te taupānga Starbucks.

 

Ko te toa nei tētahi wāhanga o tētahi mahere nui a Starbucks ki te whakapiki i ana hoko matihiko mā te 30% i tēnei tau. Neke atu i te 90% o te tipu o ngā toa hou a Starbucks i ngā rā kei mua ka whakamahia te taraiwa-ā-roto, ko te nuinga o ēnei he tono me te utu waea pūkoro.

 

"Ki te tirohia te umanga wharekai ratonga tere, kei te tere tonu te tipu," te kī a Howard Schultz, te heamana me te Tumu Whakarae o Starbucks. "Kāore e kore he wero kei reira, engari ko te mea pono, kāore anō kia rerekē ngā hiahia o ngā kaihoko. E hiahia ana rātou ki ngā kai me ngā inu pai hei pārekareka mā ō rātou whānau."

 

He rite tonu ngā ratonga taraiwa-ā-roto a Starbucks ki te taupānga pūkoro a McDonald's McCafé, engari hei utu mō te tango katoa i te ratonga taraiwa-ā-roto, kei te titiro a Starbucks ki te whakawhānui ake i ō rātou toa o nāianei.

 

Ko Acoolda, he wheketere putea Hainamana e tohunga ana ki te hanga putea tuku kai mā ngā Ratonga Kai me te Inu. Mā ēnei tau 10 o te wheako ka taea e mātou te whakaputa putea kounga teitei me te utu whaitake hei mahi mā te neke atu i te 100 kiritaki o te ao pēnei i a Uber/ Talabat/ Glovo/SF.

 

E ai ki tā mātou mōhio, he ingoa pai tō ngā kiritaki harikoa, nō reira ka whakapau kaha mātou ki te hoahoa hua me te whakahaere kounga kia tino makona ai ngā kiritaki i ia putea i hangaia e mātou.

 

Kua rite mātou ki te hanga putea ritenga mō tāu pakihi.


Wā tuku: 30 o Ākuhata 2022

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