Mena kei te rapu huarahi koe hei whakapai ake i te āhua me te reka o āu kai tango-mai, ko tēnei tuhinga te mea e hiahiatia ana e koe.
Kei te whakanui ake ngā wharekai me ngā hūpāmakete i te whakataetae mō ngā wā kai a ngā Amerikana,
i te mea e whakarite ana ngā kaihoko mō te ōhanga ngoikore, ā, e piki haere tonu ana ngā pire kai.
Kua whakawhānui ake te umanga wharekai i āna tahua kai kia nui ake ai ngā kōwhiringa hauora,
i te wā e akiaki ana ngā hūpāmakete i ngā kai kua oti te taka — pērā i te heihei tunutunu me te sushi — kia kukume mai i ngā kaihoko e tere ana te noho.
Ka puta mai ngā nekehanga i te mea kei te piki haere te kai a ngā Amerikana i waho me te kai i waho o te kāinga,
e ai ki te kairangahau mākete NPD Group, kua piki ake te maha o ngā manuhiri ki ngā wharekai mā te 5% i te hauwhā tuatahi o tēnei tau, ki te whakataurite ki te wā ōrite o te tau kua hipa.
I taua wā tonu, kua heke haere te tokomaha o te hunga e tunu ana i ā rātou ake kai ki te kāinga mai i te tau 2008.
Tata ki te 42% o ngā pakeke i kī ko te nuinga o ngā kai i tunua e rātou ki te kāinga i te tau 2009, ki te whakaritea ki te 49% i te tau 2008,
e ai ki tētahi rangahau i tukuna i tēnei marama e te kamupene rangahau mākete a TNS Global.
E whakaatu ana tēnei i te nui o te mākete pea mō ngā wharekai me ngā hūpāmakete, ā, me pēhea te hopu i tēnei whai wāhitanga kia nui ai te wāhi mākete?
Anei ētahi kōrero matua hei tirotiro māu:
1. Kōwhiria te mea tika putea tuku kaiwhakarato
Kua noho ngā putea tuku kai hei wāhanga nui o te mahi pakihi, ahakoa te hoko tika atu ki ngā kaihoko, te tuku atu rānei ki a rātou.
E whakamahia ana ngā putea tuku e ngā momo pakihi katoa, mai i ngā wharekai, i ngā hūpāmakete me ngā toa hokomaha.
He mea nui kia whiriwhiria he mea e tika ana putea tuku kaiwhakarato ina hiahia koe ki te hanga i ō ake putea tuku.
2. Te whakawhānui i ngā tahua kai mō te wharekai
Kāore e ranea mā ngā wharekai anake e tuku ngā kai ā-uru.
I ēnei rā, he tokomaha ake te hunga e hiahia ana ki te whakamātau i ngā momo kai rerekē i ia rā, i ia rā.
Nō reira, kua tīmata te tini o ngā wharekai ki te whakawhānui ake i ā rātou tahua kai kia nui ake ai ngā whiringa mā ngā kaihoko.
Hei kukume i ngā kaihoko me te whakataetae ki ētahi atu wharekai o te tāone, ka whakaratohia e ētahi wharekai he tauira kai kore utu i te tatau, i runga rānei i ā rātou paetukutuku, kia taea ai e te tangata te whakamātau i ā rātou kai i mua i te tono ipurangi, i te toro atu rānei ki tō rātou wharekai.
Hei whakarāpopototanga, ki te whakatau koe ki te whakatuwhera i tētahi wharekai, ki te hanga i tētahi paetukutuku me te hoahoa i tāu ake putea tuku me noho hei kaupapa matua mō tō rārangi. Ka kitea e koe ka taea e ēnei mea e rua te āwhina i te whakanui ake i te tokomaha o ngā kiritaki.
Wā tuku: Whiringa-ā-rangi 29-2022