He Tino Pūmau te Putanga Tukunga Kai – Me te Hiahia hoki mō ngā Pēke Tukunga Kai Pai Ake te Ārai
Rārangi Kaupapa
- He Tino Pūmau te Putanga Tukunga Kai – Me te Hiahia hoki mō ngā Pēke Tukunga Kai Pai Ake te Ārai
- Kua Tukuna e Alibaba te $7 Piriona ki te Hokohoko Ipurangi – He aha te Tikanga mō ngā Waitohu Tukunga
- Te Raru Ture a Glovo i Barcelona – He Whakaara mō ngā Maimoatanga me ngā Taputapu a ngā Kaieke
- JD.comTe Nekehanga ki te Utu i ngā Kaieke Wā-Katoa – Kei te Tere te Hurihanga o te Kēmu
- He aha te take e taea ai e te wheketere putea tuku kai tika te whakapakari, te pakaru rānei i te ingoa o tō waitohu
- I roto i tō mātou wheketere: 400+ ngā kaimahi, 12,000㎡, me te tekau tau o te kaha ki te hanga putea
- He aha te mea e mahi ai ā mātou putea tuku kai kua whakamahanatia – ehara i te mea he ātaahua noa iho
- Mai i te Kakahu ki te Whakaotinga: Me pēhea tā mātou hanga putea hei pupuri i te kai kia wera (kia mātao rānei) mō ngā hāora
- Whakaritenga Tauine: OEM, ODM, me ngā Ota Nui me te Kore e Maharahara
- Mō ngā Wharekai, ngā Kaieke, me ngā Kaituku – Koinei te Pēke e Mahi Kaha Ana Pērā i a Koe
He Tino Pūmau te Putanga Tukunga Kai – Me te Hiahia hoki mō ngā Pēke Tukunga Kai Pai Ake te Ārai
E mōhio ana koe kei te rerekē te kai a te ao. Kāore te tangata e hiahia ki te tunu kai. Kāore rātou e hiahia ki te haere ki waho. E hiahia ana rātou ki te kai—ināianei, he wera, ā, kei roto i ō rātou ringaringa. Ā, me kawe e tetahi.
Ko taua tangata? He kaieke hoiho. I runga i te kuta. I te ua. Me ngā ota e toru kua whakatakotoria ki roto i te putea hei pupuri i ngā mea katoa kia mahana... engari kāore.
He maha rawa ngā wā kua kite mātou i tēnei. Ka tukuna he kari $15, ka mahana noa iho. Ka tae mai he tītī $20, ka matao. Ka waiho e te kiritaki he arotake whetu kotahi. Ka whakapae te wharekai i te kaieke. Ka whakapae te kaieke i te putea. Ā, te putea? Āe, kāore te putea i hangaia hei mahi i te mahi.
Koia te take i ACOOLDA, kāore mātou e hanga noa i ngā putea tuku kai whakamahana. Ka hangaia e mātou ngā taputapu hei oranga mō te tangata—nā te mea koinei te āhua o te tuku kai i ēnei rā.
Kua Tukuna e Alibaba te $7 Piriona ki te Hokohoko Ipurangi – He aha te Tikanga mō ngā Waitohu Tukunga
Nō reira, kei te whakapau a Alibaba i te $7 piriona ki ngā tautoko hokohoko ipurangi. He nekehanga nui. He nekehanga mohio. Kei te ngana rātou ki te whakapiki i ngā whakapaunga a ngā kaihoko, inā koa ki te tuku kai me ngā ratonga ā-rohe.
Engari koinei te mea: ina nui ake te hunga e tono ana, ka nui ake hoki ngā kaieke e haere ana ki ngā tiriti. Ko te tikanga o te nui ake o ngā ota he kuiti ake ngā matapihi tuku. Ā, ko te tikanga o te kuiti ake o ngā matapihi kotahi—ka pai ake te mahi a tō putea tuku kai kua whakamahanatia, ki te kore ka ngaro āu kaihoko.
Kāore e āwhina taua $7 piriona mēnā ka tae matao mai te kai.
Ā, koinei te wāhi e whai wāhi mai ai tētahi wheketere putea tuku kai tūturu—ehara i te mea he takawaenga e tāpae ana i tētahi tohu ki tētahi putea wera iti te utu mai i tētahi kaiwhakarato whānui. Kei te kōrero tātou mō te mea i hangaia mō tētahi kaupapa, i whakamatautauria, i whakaaetia e te kaieke. ngā putea tuku kai kua whakamahanatiaKo te momo e pupuri ana i te pāmahana tika o te kai, ahakoa i te wera 40°C, i te ua nui rānei.
Nā te mea ina whakanuia e Alibaba te tono, ko te putea te hononga ngoikore rawa atu o te mekameka. Ā, ki te mea kei te tiki koe i te wheketere tuku putea kai hē, kua mahue kē koe.
Te Raru Ture a Glovo i Barcelona – He Whakaara mō ngā Maimoatanga me ngā Taputapu a ngā Kaieke
Me kōrero tātou mō Glovo. 3,572 ngā kaieke. I whakatauria e te kooti i Barcelona ehara rātou i te hunga mahi takitahi. He kaimahi rātou—he hē te whakarōpūtanga. Ā, inaianei kei te utu a Glovo i ngā utu whakamuri, ngā painga, me ērā atu mea.
He raruraru. Engari he pono? Ehara i te mea ko ngā kirimana anake te mea nui. He mea nui hoki te mana.
Kei reira ēnei kaieke i ngā āhua katoa o te rangi, e kawe kai ana, e piki ana i ngā arawhata, e karo ana i ngā waka. Ā, he aha ngā mea ka hoatu ki a rātou? He maha ngā wā, he putea tuku kai ngoikore e turuturu ana, e haunga ana, ā, kāore e mahana te kai i muri i te tūnga tuatahi.
Kua kōrero mātou ki ngā kaieke. E ai ki ētahi ka tīmata te pakaru o ā rātou putea i roto i ngā marama e toru. Ka whati ngā reti. Ka motu ngā whitiki. Ka tihore ngā arai. Ā, ko te kamupene? Kāore e whakakapi tere ana i a rātou.
Ki a ACOOLDA, ki tā mātou whakaaro he pai ake te mea e tika ana kia whiwhi ngā kaieke. Koia te take i hangaia ai ā mātou putea tuku kai whakamahana kia rite ki ngā taputapu mō ngā mahi mara - ehara i te mea he whakapaipai ahua. He papanga o waho matotoru, ātete wai. He tuitui whakapakari. He whitiki pakihiwi kua whakakīia. Nā te mea, ki te mea e waru hāora koe e eke ana i te rā, kaua tō putea e pakaru tuatahi.
Ā, ki te mea kei te akiakihia ngā kamupene ki te whakamahi i ngā kaieke hei kaimahi tūturu? Me tīmata rātou ki te whakarato i a rātou kia rite ki ngā tohunga.
JD.comTe Nekehanga ki te Utu i ngā Kaieke Wā-Katoa – Kei te Tere te Hurihanga o te Kēmu
JD.comKei te piki ake. Ngā kaieke wā-katoa. Ngā painga. Te whakangungu. Ngā taputapu pai ake. Kāore rātou e takaro noa ana.
Ā, e whakaatu mai ana tēnā i tētahi mea ki a tātou: ehara te heke mai o te tuku i te raruraru nui. Engari ko te pumau. Engari ko te kounga. Engari ko te whakahaere waitohu.
Ina haumi a JD ki ngā kaieke wā-katoa, kei te haumi anō hoki rātou ki ngā taputapu e whakamahia ana e aua kaieke. Ko te tikanga he pai ake ngā kuta, he pai ake ngā kākahu—me ngā putea tuku kai kua pai ake te whakamarumaru.
Nā te mea, ehara i te mea ko te tere tuku anake te mea nui. Engari ko te tuku wheako. Ka puta mai te kaieke. Ka wetekina te putea. Ka tangohia mai he kai wera. Ka menemene te kaihoko. Koinā te whakawhirinaki ki te waitohu.
Ā, kei hea te tīmatanga o tēnā? Ki te putea.
Ehara i te mea ko te wheketere tuku putea kai tūturu anake te hoko hua ki a koe. Ka āwhina mātou i a koe ki te hanga i tētahi pūnaha. Mai i te wā e wehe atu ai te kai i te kīhini tae noa ki te wā e tau ai ki runga i te tēpu a te kiritaki, ko ā mātou putea tuku kai whakamahana he wāhanga o tāu kupu whakaari waitohu.
He aha te take e taea ai e te wheketere putea tuku kai tika te whakapakari, te pakaru rānei i te ingoa o tō waitohu
Kia pono tātou—kāore te nuinga o te iwi e whakaaro ki te putea. Kia kore rā anō e pai.
Engari ko taua arotake whetu kotahi? "He makariri te kai." "He kakara rerekē te putea." "I turuturu te ranu ki runga i ōku kākahu katoa." Ehara i te he o te kaieke. Ehara i te he o te wharekai. Nā te putea.
Ā, nō tētahi wheketere te putea. Nā wai i hanga?
Ki te mea kei te hoko koe mai i tētahi kaiwhakarato tueke whānui, i tētahi kaihoko kore ingoa rānei o Alibaba, kei te hē koe. Tērā pea he angiangi te whakamarumaru. Tērā pea kāore te papanga i te tino ātete ki te wai. Tērā pea he ngoikore ngā reti.
Engari, ki te mea kei te mahi koe me tētahi wheketere tuku putea kai tūturu—he wheketere kua neke atu i te tekau tau e mahi ana i tēnei, me te tiwhikete ISO9001 me te BSCI, neke atu i te 400 ngā kaimahi, me te 12,000 mita o te wāhi whakaputa—kāore koe e whakaaro noa ana. Kei te whiwhi koe i te pumau.
I ACOOLDA, kua maha ngā tau e whakapai ana mātou i ia tuitui, i ia paparanga, i ia pute. Nā te mea e mōhio ana mātou: kei roto i taua putea tō waitohu.
I roto i tō mātou wheketere: 400+ ngā kaimahi, 12,000㎡, me te tekau tau o te kaha ki te hanga putea
Kei Yangchun, Guangdong mātou e noho ana. Ehara i a Shenzhen. Ehara hoki i a Guangzhou. Engari he tata ki ngā wāhi e rua kia tere ai te neke.
Tō mātou wheketere? 12,000 mita pūrua. Ehara tēnā i te whare putunga. He raina whakaputa katoa tēnā—mai i te tapahi papanga ki te tuitui, te whakatakoto paparanga whakamarumaru, te tā, te tirotiro i ngā āhuatanga o te kounga me te tākai.
Neke atu i te 400 ngā tāngata e mahi ana i konei. Ko ētahi kua noho mai ki a mātou mai i te tau 2013. E mōhio ana rātou ki te rerekētanga i waenga i te putea pai me te putea kino mā te pā atu.
Kei a mātou te tiwhikete BSCI—arā, he tika te mahi, he haumaru ngā āhuatanga, kāore he ara poto. Ā, ko te ISO9001—arā, ka tirohia, ka whakamatautauria, ka taea te whai i ia puranga.
Ina tono koe i a mātou, ehara i te mea ko ngā putea tuku kai whakamahana anake te mea ka riro i a koe. Kei te whiwhi koe i tētahi tīma kua hanga neke atu i te 5 miriona o aua putea.
He aha te mea e mahi ai ā mātou putea tuku kai kua whakamahanatia – ehara i te mea he ātaahua noa iho
Āe, me tīmata tātou.
Kua kite koe i aua putea tuku kai kanapa, he ātaahua te āhua, engari kāore e pai ina whakamahia. Ehara ā mātou i te mea mō te āhua, engari mō te mahi.
Tuatahi, ko te papanga o waho. Ka whakamahia e mātou te polyester 600D me te paninga PU. Ātete wai. Ātete hinu. Horoia ki te hautai, ka noho ma. Ua? Kāore he raruraru. Ka maringi? Ūkuia atu.
I roto, he ārai-toru-paparanga: he pepa konumohe + he pahuka EPE + he kiriata PE. Ehara i te mea he huruhuru "wera" noa iho. He pūtaiao tūturu. Ka pupuri i te kai kia wera mō te 3–4 hāora, ka makariri mō te 5–6 hāora. Kua whakamatautauria i roto i ngā tukunga tūturu—he hupa wera, he sushi makariri, me ērā atu mea katoa.
Kātahi te hoahoa. He maha ngā wāhanga. He whakatakotoranga pute atamai. He nui mō ngā kai e rua, ngā inu, me ngā taha - me te kore e pēhi. Kāore he "pupuri noa iho i te inu i roto i tōku ringa."
Ā, ko te reti? He YKK pakari. He maeneene te huaki. He piri tonu. Kāore e piri. Kāore e whati.
Kua tukua ēnei putea e mātou, kua mākū, kua tōia ki runga i te ara. Kei te mahi tonu.
Mai i te Kakahu ki te Whakaotinga: Me pēhea tā mātou hanga putea hei pupuri i te kai kia wera (kia mātao rānei) mō ngā hāora
Ka tīmata mā te whiriwhiri rauemi. Kāore e rite katoa ngā polyester. Kāore e rite katoa ngā āhuatanga ārai.
Ka whakamātauhia e mātou ngā mea katoa. Ngā rōra papanga katoa. Ngā puranga arai katoa. Ngā tae miro katoa.
Kātahi ka tapahia. Tuitui. Whakatakotoria. Ka haere ia putea tuku kai whakamahana mā roto i ngā tohu tirotiro kounga 12 i mua i tōna wehenga atu i te rārangi.
Kāore mātou e hanga pēke noa iho. Ka whakatauira mātou i ngā āhuatanga tuku tūturu. Ka whakamahana mātou i ngā kai, ka utaina ki roto, ka waiho ki te rā mō ngā haora e toru. Kātahi ka tirohia te pāmahana. Ki te kore e neke ake i te 60°C mō te kai wera? Hoki atu ki te papa tuhi.
Pērā anō hoki mō te makariri. Ngā putea hukapapa, ngā inu matao, waiho ki roto i te waka wera—ka noho tonu te pāmahana ki raro i te 8°C? Ki te kore, ka whakatikatikahia e mātou te whakamarumaru.
Koinei te mahi a tētahi wheketere putea tuku kai tūturu. Ehara i te mea ko te whakaputa noa iho. Tino pai.
Whakaritenga Tauine: OEM, ODM, me ngā Ota Nui me te Kore e Maharahara
Kei te hiahia koe ki tō waitohu? Mā mātou e tā—tānga mata, whakairo, rīpene whakaata, aha atu rānei e hiahiatia ana e koe.
Kei te hiahia koe ki ō tae? Ka taurite mātou i ngā waehere Pantone. Kāore he utu tāpiri mō ngā whakarerekētanga tae i te rahi.
Kei te hiahia koe i tētahi rahi ritenga? He whitiki rerekē? He pute huna mō te waea a te kaieke? Ka mahi tahi mātou me te ODM. Ka mahi tahi tā mātou tīma hoahoa me koe.
Ā, ko ngā ota nui? E ora ana mātou mō rātou. 1,000 waeine? 10,000? 50,000? Kua tukuna e mātou ngā ipu kī tonu ki te US, ki Ūropi, ki te Tonga-mā-rāwhiti o Āhia, ki te Waenganui Rawhiti.
Ngā wharekai, ngā papa tuku, ngā kaituku—kei a mātou ngā mea katoa māu. Kāore he raruraru MOQ. Kāore he tatari roa. Te wā whakaputa: 15–20 rā.
Nā te mea i te wā e whakanui ana koe, kāore e taea e koe te utu mō ngā whakaroa.
Mō ngā Wharekai, ngā Kaieke, me ngā Kaituku – Koinei te Pēke e Mahi Kaha Ana Pērā i a Koe
Titiro mai, kua mārama mātou. Ehara i te mea ko te putea anake tāu e hoko ana. Kei te hoko koe i te pono. Kei te hoko koe i te pai o te kaihoko. Kei te hoko koe i te pono o te kaieke.
Ehara i te mea ka mahana noa te kai i roto i tētahi putea tuku kai pai, engari ka maroke hoki ngā kaieke. Ka noho ma tonu ngā waitohu. Ka harikoa hoki ngā kaihoko.
Ā, ina ko Alibaba e pana ana i te $7 piriona ki te hokohoko ipurangi, ina ko JD e utu ana i ngā kaieke wā-katoa, ina ko ngā kōti e akiaki ana i ngā kamupene ki te whakahaere tika i ngā kaimahi tuku taonga—koinei te wā ki te whakapai ake.
Kaua āpōpō. Kaua i te tau e tū mai nei. Ināianei.
Nā te mea ko te ota e whai ake nei pea ko tāu ota nui rawa atu. Ā, kāore koe e hiahia kia pakaru i te putea kino.
I ACOOLDA, kua hangaia e mātou ngā putea tuku kai whakamahana mai i te tau 2013. Ehara mātou i te mea tino kanapa. Engari ko mātou te mea e roa ana te ora.
Nō reira, ki te mea he mekameka wharekai koe, he tūāpapa tuku kai, he kaiwhakarato hokohoko rānei e rapu ana i tētahi wheketere putea tuku kai tūturu—me kōrero tāua.
Ka hangaia e mātou he putea e whai hua ana māu. Ka roa te mau. He mea whai tikanga tēnā.
ACOOLDA – te wāhi i hangaia ai ngā putea tuku hei kawe i ngā mea maha atu i te kai anake.